Colombia’s electric bicycle market has witnessed a remarkable transformation, as indicated by the latest research findings from the CVN Market Report. During the period between 2021 and 2022, the import volume in Colombia soared by an impressive 61.58%, with imports rising from 49,000 units to nearly 79,000 units. Electric scooters dominated the market share at 85.87%, followed by electric bicycles at 7.38%, and electric motorcycles at 6.76%. The combination of electric scooters and electric bicycles has significantly shaped the market landscape.
The surge in electric bicycle consumers can be attributed to two key factors. Firstly, the affordability of electric bicycles compared to traditional bicycles or fuel-powered motorcycles has made them an appealing choice for cost-conscious consumers. Secondly, Colombia grapples with severe traffic congestion, prompting many to turn to electric bicycles as a means of swift and agile transportation. These vehicles offer the advantage of maneuvering through congested roads, saving valuable time for commuters.
Target Audience and Preferences:
Colombia’s electric bicycle market is prominently dominated by a demographic aged 18 to 35, largely comprising young adults. Impressively, over half of the customer base is composed of female purchasers, according to industry insiders. This trend highlights the diverse appeal of electric bicycles across genders.
Enhancing Urban Mobility:
Colombia’s urban centers are embracing the electric bicycle revolution by augmenting cycling infrastructure. In Bogotá, the capital city, a sprawling 600-kilometer network of dedicated cycling lanes accommodates a daily average of 800,000 cyclists. This year, an additional 50 kilometers are slated to be added to these lanes, further propelling the electric bicycle movement. Other major cities such as Cali, Medellin, Manizales, and Barranquilla are also fostering cycling culture through the expansion of cycling pathways, each boasting extensive kilometers of dedicated lanes.
Promising Path Ahead:
As the demand for sustainable and efficient urban mobility solutions rises, Colombia’s electric bicycle market is poised for continued growth. With a focus on affordability, convenience, and reduced traffic congestion, these vehicles are redefining how Colombians navigate their cities.